One
of features found in Indonesian
newspapers especially in bengkulu newspaper is a space specifically dedicated
to articles discussing ongoing issues in Indonesia. The topic covered by this
feature varies and one of them is on educational issues, both nationally and
regionally related issues. So, this feature becomes an open medium for its
readers to discuss ongoing educational issues. However, it is also important to
note that, to a certain degree, this
feature is potential to influence the public opinion either to sustain or to challenge the current practice.
There
are various linguistic aspects which may be investigated in such articles.One
of them is its intertextuality. It is an aspect which has been least paid
attention to. In fact, intertextuality is always present in any piece of
writing. Therefore, it is interesting to investigate the intertextuality in the
opinion articles on education in Bengkulu newspapers.The term intertextuality
has an extensive meaning and use. It is closely related to the term text
itself. When the term text is understood in general semiotics, it may refer
both linguistic and non-linguistic text. However, this study is focused on
linguistic text and what is meant by intertextuality should be understood from
the beginning as linguistic intertextuality then. The study itself is focused
on investigating its types, functions, and discursive practice. Intertextuality
is not a matter of decorating a text with other texts and its application in a
text does not bear any underlying meaning. It is not used by a writer only
to illuminate his/her
text without bearing
a certain meaning.
The use of intertextuality does have its meaning in text though the
meaning itself is not consciously construed by the writer. Even, the reason
stating that intertextuality is there because it is a common practice of a
certain text indicates that there
exists the meaning.The meaning being displayed there is
that it is
as common practice. Therefore, the meaning that emerges from the use of
intertextuality in a text should be perceived differently from the lexical
meaning of words.
The
social meaning of intertextuality is construed in relation to a certain social
practice to which a particular sort of text adhered. The behavior of how it is
paradigmatically used across texts in the same genre is the major clue to
disclose its social meaning. A scientific
journal article and
a newspaper article, though both are written on the same topic area,
certainly differ in many respects. What makes them to each other different is
its discursive practice.
People may
talk about “a discourse of educational advertisement”.They certainly talk about series of advertisement texts
concerning with education. However, they do not talk only about the number of
the texts, but also most importantly features shared by those texts. Since each
feature brings with it a social-interactional meaning, its discursive practice
constitutes its social practice.On the basis of the discursive practice of
certain features,then, people may talk
about “a commercialization discourse in education”for instance. writer excerpts
the text being intertextualized. And, finally, it is related to the textual
function which is fulfilled by the intertextuality in the text.
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